The Korant — Indian Marketing Intelligence

Affiliate Marketing in India: Navigating the Surge of New Platforms and Opportunities

While the expansion of affiliate platforms like RealCash and EarnKaro offers exciting opportunities, it also necessitates a strategic approach to platform selection and performance measurement. By addressing the measurement gap and implementing robust attribution models, Indian brands can harness the full potential of affiliate marketing

The First ODD·7 April 2026·3 min read

Analysis

Why Your Attribution Model Is Failing: Common Pitfalls and How to Fix Them: The Growing Challenge of Accurate Attribution

as the digital advertising landscape becomes increasingly intricate, Indian brands must adopt advanced attribution model…

7 April 2026 · 3 min

Influencer

Navigating the March 2026 Google Core Update: What Indian Businesses Need to Know

7 April 2026

Agencies

Managing Multiple Marketing Agencies: The Coordination Problem Nobody Talks About

18 March 2026

SEO & PR

Editorial Placements as Infrastructure: The Long Game Indian Brands Aren't Playing

3 March 2026

The Quiet Power of Affiliate Programs: How Indian Brands Are Building Sales Teams They Don't Employ

A growing number of Indian D2C brands are discovering that their most effective salespeople are customers who were never hired, never trained, and only get paid when they deliver.

17 February 2026 · 1 min

Influencer

The Creator Economy's Dirty Secret: Most Brand Deals Aren't Tracked

India has one of the world's most active influencer marketing markets. It also has one of the weakest attribution cultures. The gap between what brands pay and what they can prove is wider than most will admit.

3 February 2026 · 1 min

Attribution

The Measurement Gap: Why Indian D2C Brands Are Flying Blind on Marketing Spend

Across the country's fastest-growing consumer brands, a quiet crisis is unfolding in spreadsheets. Marketing budgets are growing. Attribution infrastructure is not keeping pace.

20 January 2026 · 2 min